Investors world-wide are driving the demand for wider access to equity research:
- Company sponsored research is increasingly recognised by institutional and retail investors as a valuable source of information
- In the AIM Arbuthnot Investor Survey, 2008, 68% of institutional investors saw benefit from company sponsored research, up from 60% in the prior year
- 57% of private investors said that the reasons for not owning small cap shares was due to the lack of information available *
- Only 7% of retail investors said they were happy with the information available on smaller companies compared to 25% on larger companies *
- With companies competing for opportunities to access capital, investors will focus on those companies with the strongest research profiles
* Taylor Nelson Sofres Plc Market research 2007